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Rebecca's skills in public relations have made her a well-known entity in yachting and luxury market places. I would not hesitate to put the future of my business in her hands, as I know that she would push it to be as successful as she possibly could. I highly recommend Rebecca and Antibes Yachting.

Rhea Rouw, Company Owner, Yachting International Radio

Rebecca is a natural talent when it comes to writing, she helped me with my website and everything she wrote was spot on. One appointment to discuss quickly the general idea of what I wanted and a few days later, the website was ready with Rebecca's texts. I couldn't have asked for a better/faster/more efficient service. I was totally satisfied and I can only recommend Antibes Yachting !

Jocelyn Passeron, Owner, TheYachtPhotographer.com

Rebecca's knowledge of the French Riviera is second to none. Her posts offer a truly exciting style and insights of huge benefit to anyone visiting the south of France. I would not hesitate to recommend Rebecca to anyone looking for a true "guru" on the ground on the Cote d'Azur or to add great content to their blog/website. She researches any subject thoroughly and always surprises me with her fantastic writing.

Alexander Coles, Charter Broker, Bespoke Yacht Charter

Rebecca was my first call when I needed some website copy. She worked meticulously through my requirements to understand how I wanted to present myself to the industry and provided some excellent copy that we edited a few times to get it just how I liked. A completely painless experience with a professional.

George ‘Ben’ Gill, Founder & Owner, Miller Compton Maritime

Rebecca is an excellent writer and a great collaborator who brings value to our brand and the yachting industry with passion and dedication.

Mavi Iglesias, SEA Yacht Group

Rebecca's marketing & PR skills are excellent and she has helped our business greatly, especially during a time of introducing our brand, products and services to the superyacht industry.

Daniel Bruntsch, Global Head of Marine, BROMIC Heating

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Create Content For The Yachting Industry That Works

Create Content For The Yachting Industry That Works

It was a pleasure for me to attend the Booking Manager Summit in Zagreb where I presented a session about ‘Creating Content That Works’.
In this post, I’m sharing a few tips about turning content ideas into actions.

Getting your product or service in front of the right people is only part of posting on social media. You can’t just expect prospective customers to find you and love your content.

🔷 FOUR DRIVERS TO GET YOU STARTED:

👉 CONNECT

Subscribe to newsletters, forums, and social media groups in yachting, particularly if it’s focused on your target region.

👉SOCIAL LISTENING

Ask your customers what they’re interested in and build your content around that.

Respond to comments and shares.

Follow major industry hashtags on social media e.g. yachting, superyachts.

Follow your own hashtag on social media (there are also free tools that help you monitor your presence and company mentions online).

Focus your sales and marketing efforts where your target customer is spending the most time. Viral posts mean nothing if a lead doesn’t convert to a paying customer.

👉STORYTELLING

There are incredible people who have amazing backgrounds, however, because they aren’t necessarily big brands or well-known, their story is shelved.  Many people are fixated on achievement and success, and they avoid sharing the struggles behind their progress. Be human – it’s OK to talk about challenges and the lessons you’ve learned – often the journey not the destination is what shows authenticity and humanity in our daily roles.

I would 100% prefer interviewing someone who tells me about their challenges, than someone who churns out the same corporate, formulaic dribble we’ve seen regurgitated a hundred times before.

👉CONSISTENCY & CREATIVITY WITH CONTENT

Useful, informative, and relevant content is an asset.

Build a community, not just followers.

In the yachting sector we’re so accustomed to hyper-editing to perfection, but the world won’t stop turning if you publish content that’s not 100% polished every single time.

Follow me on social media for more marketing tips for the superyacht industry: 

LinkedIn:  https://www.linkedin.com/company/antibesyachting

Instagram: https://www.instagram.com/antibesyachting

X: https://www.twitter.com/antibesyachting

Facebook: https://www.facebook.com/antibesyachting

Watch my session at Booking Manager Summit here:

#Yachting #Boating #Travel #Marketing #AntibesYachting

The importance of social media for yachting companies

The importance of social media for yachting companies

Social media is like a shop window; you have to keep polishing it so your customers can look in and see clearly.

✅ Three beneficial aspects of social media:

▪ It gives you opportunities to build communities around your business, educate your audience or share your knowledge.

▪ It works 24/7 while you sleep, drink coffee, or fine tune your next party trick.

▪ It enables you to cross geographic barriers to reach new customers outside of your immediate location.

🛑 Three downsides to social media:

▪ Having to create unique content regularly – often great ideas come while you’re in the shower, stuck in the airport queue, or stealing your kids’ Monopoly money.

▪ Clients believing that you just ‘post and go’ without understanding you are constantly monitoring audience behaviour and staying updated with trends, competitors, and market activity.

▪ Cyberbullying, digital addiction, and anxiety dealing with social media trolls and online nastiness. They say you’re not success on social media until you have at least one regular troll.  Of course I blocked him!

I often encounter yachting companies who believe they have to be active on every social media platform, without understanding the impact of this.

Many businesses launch a new account on Threads, TikTok, Facebook, or Instagram, and then their content journey plateaus because they don’t have consistency with ideas or posting. ⁠

Antibes Yachting offers an online directory for yachting companies to grow their reach with customers

If your company is not on the table as the ‘go-to’ business for the products or services you offer, then you need a marketing face slap:

✅ Move from being a content consumer to a content creator. “You can spend 2 hours scrolling in the feed, or 2 hours creating content for your business“ When you create useful, informative, relevant content it is an ASSET and the bonus is you’re highly likely to get more referrals from others.

 
Create content that demonstrates your industry expertise, and THOUGHT LEADERSHIP to your ideal customers and industry peers.
Post links to your newsletter, company blog, podcasts, video demos, interviews, portfolio, explainer guides, or answer FAQs about your products/services.⁠
On LinkedIn, I regularly publish ‘2-Minute Tips For Yachting Companies’ with marketing and communication advice which have been really successful. Give your ideal clients a reason to come back!

✅ 4 steps to ditch the time wasters and attract repeat paying customers; be CLEAR about:

1) WHAT problems do you solve for customers
2) WHY your solution works
3) HOW it works
4) WHERE is the proof is (E.g. Client testimonials, portofolio examples, case studies).

If I can’t find this information on your Linkedin profile/page, or on your website I’m not coming back.  

 
Ditch the unecessary jargon and fluffy words in your ABOUT section.
 
Customers don’t want to waste their time trying to decipher whether your products or services are a good fit for them.  
 
✅ Customers expect you to be where they are 24/7, so take advantage of tools and tactics to get your business in front of them.
Focus on ‘being found’ and not just on ‘finding’ customers. Whether this is optimising your website SEO for voice search, geo-tagging your social media posts to reach customers looking for products or services nearby, or using targeting with paid ads.
✅ GET STARTED with posting on LinkedIn today – the % of people actively posting and the longevity of organic content here is above standard for the yachting industry.
Recently I had someone contact me who found something I published on LinkedIn 3 years ago.  I don’t get that on any other platform as the feeds are heavily saturated and move faster.
If you need more free tips for content marketing, watch my YouTube video below:

LinkedIn For Yachting Companies: How to customise your LinkedIn URL

LinkedIn For Yachting Companies: How to customise your LinkedIn URL

LinkedIn has transitioned beyond just a job-hunting platform.

LinkedIn offers:
↪︎ A place to expand and showcase your professional portfolio and testimonials.
↪︎ A platform to share your professional and personal story.

↪︎ Business opportunities and partnerships.

↪︎ Company insights and industry news.
↪︎ Education and learning.
 ↪︎ Networking opportunities.
yacht marketing agency, Superyachts, cannes, yacht content marketing tips, Antibes Yachting
DID YOU KNOW? By default, LinkedIn gives each user a URL that contains your name as well as a bunch of random letters and numbers.  It looks something like this:

www.linkedin.com/in/rebecca-whitlocke-123ab456c

This URL is not very user friendly or easily shared with prospects or your network.
One of the quickest ways to enhance your professional profile is to customise your LinkedIn URL – this is an easy and free feature.
Changing your LinkedIn URL to a personalised LinkedIn URL ensures your profile appears better in search results, your URL is more streamlined, it’s easier to remember that a whole bunch of random letters/numbers, you can be differentiated clearly among other LinkedIn users with a similar (or same name).

Step-by-step:

1️⃣ Click on “Me” at the top of your LinkedIn homepage.

2️⃣ Click on “View profile.”
3️⃣ Click on “Edit public profile & URL” on top right.
4️⃣ Click on the pencil icon: “Edit your custom URL”.
5️⃣ Create a personalised URL.  LinkedIn will check the availability of the URL you entered. If it’s already taken or not allowed, you will need to use a different variation. Your custom URL must contain 3-100 letters or numbers. Please don’t use spaces, symbols, or special characters.
Save!
Since you’ll share this public profile URL with people, keep it simple so they can find your LinkedIn profile.

5 places where you can you use your LinkedIn URL:

  • Add your URL to your email signature.
  • Business cards (or a QR code is good too!)
  • Presentations or conference slides.
  • CVs.
  • Website bios.
Feel free to share your updated URLs below, and let’s connect! 🤝✨

Top Public Relations Voice on LinkedIn

I also have some great news!   LinkedIn has given me a ‘Top Public Relations Voice’ which is great news as it means I’m in the top 3% of contributors for a platform that has over 1 billion members.
pr agent for superyachts, yacht marketing, Antibes Yachting, Rebecca Whitlocke, public relations for yachts
However, while the badge is a virtual endorsement, it doesn’t help me write engaging posts, do outreach to HNW, yachting or event clients that I want to reach, or interact on my behalf to negotiate deals.

However, I love LinkedIn and here’s why:

🌐 AUDIENCE: LinkedIn has a higher % of my target HNW, yachting and event clients and allows me to connect with the right people for work. For example, of the hundreds of Fortune 500 CEOs on social media, 97% of them are on LinkedIn. I’ve built my network up to include well-known names in fashion, film, music, sports, tech and television.

🫶 COMMUNITY: I’ve built up a solid community over 13,000 members on LinkedIn who support my content. Then there’s the lurkers – who don’t engage, but suddenly drop into your inbox with an offer or partnership. I’ve met lots of people in person too so friendships have formed. LinkedIn also gives me another platform to talk about and highlight underrepresented charities or causes.

👍 ENGAGEMENT: LinkedIn challenges the over-the-top idea of being popular. There’s less people here who have an end game of posting purely to go viral. People appreciate the effort you make to share helpful content. LinkedIn is THE platform that allows me to rock the boat occasionally, fuel opinion and get decent engagement by challenging the status quo.

🧠 KNOWLEDGE: As with any platform, LinkedIn has its fair share of experts and gurus! However, there’s a lot of clever people here who I’ve learned from regarding brand positioning, content tools and business development. When you build your knowledge you avoid a mindset that your abilities are fixed and determined by your background, intelligence, luck or talent.

🚀 OPPORTUNITIES: I have received amazing business opportunities and partnerships via LinkedIn. Opportunities that I couldn’t see happening via X or Instagram.

Head over to LinkedIn to follow me there:  https://www.linkedin.com/in/rebeccawhitlocke

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